CHAPTER 12. “HELLO SIRI, HOW DOES THE PATRIARCHY INFLUENCE YOU?”
— UNDERSTANDING ARTIFICIAL INTELLIGENCE AND GENDER INEQUALITY
This chapter examines the gendered implications of artificial intelligence (AI), especially in low- and middle-income countries in Latin America and the Caribbean, Africa, and Asia. It identifies the ways in which AI shapes gender relationships — and vice versa — by exploring examples of AI applications from various disciplinary fields.
Far from being neutral, AI-based applications are gendered from their creation — by the inherent bias of their creators, or through bias in the data they rely on. For example:
The training data used for machine learning may under-represent women and lead to skewed results;
Advertising may reward the targeting of men more than women;
Ride-sharing algorithms may pay men more than women;
AI systems typically replicate the way their designers view language (usually from a male perspective).